El Alto

Nomination

Images

Category

Packaging - Drinks

Company

threebrand

Client

Patron Spirits

Summary

Continuously striving to elevate the standards of tequila, Patron’s El Alto is the Pinnacle of Prestige. We are proud to have created primary and secondary packaging for this beautifully crafted, ultra premium tequila. We worked closed with Patron to create a stunning glass bottle, inspired by the blue agave plants used to create the liquid itself. Additional adornment, including a gold teal infill metal neck collar and textured blue stopper, further enhance and elevate the packaging. The bespoke designed secondary box is a masterpiece of fusion between structure, paper board, production techniques and tactile packaging. A rigid box outer sleeve glides over the inner paper board leaves, styled to simulate the opening of blue agave leaves, and joins the rigid box base which safely nestles the bottle. The packaging features a beautiful teal blue printed textured board, enhanced with deep sculpted embossed filigree. The iconic Patron bee icon is stunningly gold foil blocked, with a kiss kit embossed gold foil agave graphic at the base. True perfection! Since launch El Alto has been enjoyed by an array of celebs, including Doja Cat, Missy Elliot and Tiesto.