Head of Design at RAPP UK
Hiten leads a 20-strong, multi-disciplined team at RAPP UK’s offices in London. Over a 23-year career, he’s guided many prestigious global brands, including American Express, British Airways, IBM, Mercedes-Benz, Ralph Lauren and Virgin Media. He’s also amassed over 60 design awards and nominations, from the likes of D&AD, Cannes, Creative Circle and the DMA.
As well as setting the benchmark for award-winning design and creativity at RAPP, Hiten is passionate about nurturing under-represented grassroots talent and achieving greater diversity within the industry. He’s collaborated with the DMA on ‘The Campaign for Great British Creativity’ and launched a design initiative entitled, ‘Command Shift Design’, which aims to disrupt our conventional understanding of strategic design thinking.