James Simpson

Design Director, LOVE

James is a Design Director at Manchester agency LOVE, with over 18 years of industry experience. He is skilled in developing multi-dimensional storytelling through spaces and experiences for both brands and heritage sector. James has worked across several brands in the Drinks sector including Heineken, Glenmorangie, Ardbeg and Casa Sauza and has recently been instrumental in delivering a new brand home and immersive visitor experience for the James B. Beam Distilling Co. in Kentucky.

He is a graduate of Napier University and Edinburgh College of Art and has a background in brand experience, interpretation, and architectural design, previously working at Edinburgh agencies Bright 3D and Navyblue. He thrives in multi-disciplinary creative environments and has delivered bespoke storytelling for diverse projects, including capturing the ‘spirit’ of the Isle of Harris in the distillery’s interiors and master planning a luxury cultural heritage experience for a region in Saudi Arabia. James excels in collaborating with various creative disciplines, including artists, filmmakers, digital and brand creatives, which gives him a broad understanding and insight into the creative world.