Principal Creative Lead, SkyScanner
James Bradley is Principal Creative Lead at Skyscanner, with past experience at Digitas (Publicis Groupe) and The&Partnership (WPP). Crafting campaigns and brand systems for leading account from Kellogg’s, Pringles, Honda, NatWest, Graze, Visa, Virgin Atlantic, French Connection, Formula-e and many more.
Within Skyscanner’s Brand Marketing team, his remit includes supporting development and defining the master brand, that reaches over 120million+ travellers monthly worldwide. Developing global integrated advertising campaigns using TVC, OOH, Social, Experiential and Content formats to launch and grow the brand in Canada and Australia. Underpinned by the brand proposition of The Ultimate Travel Hack, this has resulted in high market penetration, ambitious growth in brand awareness, consideration, revenue and lift in sessions. This work has been picked up by AdWeek, The Drum, LLB and many other leading industry outlets.
James leads projects and sub teams within the forty strong internal team of creatives, designers, copywriters, content writers that make up Brand Marketing in Edinburgh, London, Glasgow, and Barcelona. As well as directing and working with partner agencies, product owners/designers and freelancers.