Glasgow City Council and Glasgow Girls Club, a social good media agency, have launched a hard-hitting campaign to raise awareness of violence against women and girls.
Central to Where We Stop is a six-minute film written by Royal Conservatoire of Scotland graduate and Glasgow Girls Club alumni, Molly Geddes, which lays bare issues relating to coercive control and domestic abuse, directing anyone who may have experienced similar issues to further information, support and services.
Filmed with the participation of girls and young women from across the city the piece tells the story of Sophie and her partner through the narrative device of a repeated bus journey, discomfiting viewers with a front-row seat as the increasingly dark tale jumps forward in time.
Conceived to inform audiences of the easily overlooked signs of an abusive relationship the campaign challenges the misconception that this is an issue primarily affecting older women.
Glasgow Girls Club founder and director, Amy Rew said: “We’re incredibly proud to launch this powerful campaign raising awareness about Violence Against Women and Girls. By providing essential information about City Services and resources, we aim to better equip young women to recognise forms and signs of the issue, seek appropriate support, and know they’re not alone. Our goal is to give young women access to information that can help them live better lives.”
The campaign was delivered as part of non-governmental organisation The Carter Center’s Inform Women, Transform Lives initiative and includes additional activity on community radio stations, billboards, posters and promotional merchandise. Local champions will also help spread the message on the ground.