All out 80s – The Mobility Centre and STV Creative

Are you ready to MOVE?! Then head on down to… The Mobility Centre! From mobility scooters and power chairs, to walking aids and Cosyfeet slippers, The Mobility Centre East Kilbride is truly a one stop shop for all your mobility needs. The Mobility Centre first exploded onto the TV ad scene with a unique ad ‘Rise’ from our team at STV Creative, showing their products really are out of this world! The creative turned heads in a sector often known for safe showroom shoots, but not showcasing the store within the ad left The Mobility Centre team feeling at a disadvantage. The client was ready to try something new. Our team decided to create a spoof of old school infomercial ads giving the viewers all the information they need, while keeping that creative spin. We decided to deliberately style the footage to look like an ad from the 80s. 4:3 aspect ratio, VHS buzz effect, wildly elaborate transitions, and even a split screen! Don’t try to hide if something’s cheesy, make it a fondue. The resulting campaign was an all singing, all dancing 80s informercial, taking what could have been a boring brief resulting in a dull creative, but instead used our creativity of design to emotionally connect with our audience, and get them moving like they’re in the 80s again.