Category: Design Excellence

After inheriting a complex and self-indulgent rebrand, it quickly became clear that it wasn’t working for Skyscanner. While it looked appealing, it lacked instant brand recognition, was difficult to use internally, and proved cumbersome for partners and agencies around the world. The in-house Brand Design team at Skyscanner took on the task of simplifying the chaos, aiming to create a brand experience that not only ensured immediate recognition through consistency but was also “fit for purpose” with a focus on […]

V&A Dundee’s family-friendly Selkie Trail is a free, self-directed print resource, designed to: • enhance visitor experience through a welcoming entrance design intervention• support all ages to discover, explore and uncover the museum’s spaces together• encourage family engagement, social connection and intergenerational learning• support self-guided visits through accessible and informative interpretation “Join Selkie the Seal on a trail to find out more about our incredible building! Pick up a free, family-friendly printed trail and pencil and then explore the museum. […]

Glenmorangie’s “Once Upon a Time in Scotland” campaign, directed by Joel Edgerton, is a witty and unconventional exploration of the brand and its Highland home. Designed to playfully challenge traditional whisky tropes whilst emphasising the brand’s authentic roots in the north of Scotland, and its commitment to quality, the campaign showcases Glenmorangie’s unique heritage, landscapes, people and craftsmanship. The campaign features iconic actor Harrison Ford as he journeys through the Highlands, experiencing the world of Glenmorangie first-hand. Key visuals and […]

The Macallan HorizonA boundary-pushing collaboration between The Macallan and Bentley Motors, The Macallan Horizon reimagines the whisky vessel, embracing the horizontal philosophy of automotive design. This revolutionary piece defies convention, embodying the shared values of craftsmanship, creativity, and innovation that unite both brands.At its core is a hand-blown glass vessel with a remarkable 180-degree twist, a feat of engineering and artistry that challenges traditional whisky presentation. Enveloped in a meticulously crafted copper sculpture, the structure seamlessly integrates six exceptional materials, […]

As Scotland’s oldest bath and beauty manufacturer, Scottish Fine Soaps had a heritage of producing stunning fragrances and formulations. But the brand and packaging needed modernisation. So, to mark their 50th anniversary, we helped rationalise and innovate the range, reimagine the packaging and relaunch the brand. To determine whether it was evolution or revolution, we were led by consumer insight, testing propositions and designs across global audiences. We arrived at Magnitude – an escape to the Scottish wilderness from the […]

We may feel like small cogs in a wheel, but when we come together, the possibilities are infinite. The challenge:Creative thinking in education is often overlooked, leaving untapped potential in our youth, industries, and communities. The Creative Thinking Festival brings together educators, students, designers, and policymakers to rethink the role of creative thinking in shaping a more inclusive, innovative, and sustainable future. We were approached by organisers, Daydream Believers, to create an identity for the festival that captures this very […]

The UK bus market has been undergoing unprecedented change. Long-term declining bus use, post-COVID changes to the routines of millions, a rapid switch to EV (electronic vehicles), the growth of mobile booking and payment, and a political push toward franchising models all underlined an urgent need for renewal. First Bus, a £1 billion+ market leader who move millions of passengers every day, needed a transformation which responded to these changing times. In 2022 we were trusted to help support and […]