Category: Experiential – Incorporating: audiovisual, graphic and object-based displays

Every year, The Macallan releases a new expression of its Harmony Collection: two limited edition whiskies inspired brand’s deep-rooted connection to nature. 2024’s release – Harmony IV – was a unique collaboration with Cirque du Soleil, celebrating 200 years of The Macallan and the two brands’ shared respect for the natural world. To support the two whisky expressions that made up The Harmony IV Collection – Guardian Oak and Vibrant Oak – we were tasked with designing an immersive experiential […]

Four decades after closing its doors, Port Ellen had become the most lauded of all the ‘ghost’ distilleries. And after six years of radical reimagining, designing and building, the legendary distillery was born again in March 2024. The same forward focus, commitment to quality and beautiful location, but now sits proudly in a brand-new futuristic environment. Port Ellen has sat on the southern shores of Islay for just shy of 200 years.With its relaunch announced in 2017, what would the […]

‘World in Words’ is the Permanent Exhibition of the The Árni Magnússon Collection. This unique collection of manuscripts was inscribed on the UNESCO Memory of the World register in 2009 following a joint application by Denmark and Iceland. The exhibition is partly a response to the duty such recognition brings, but it is also a passionate ode to the Icelandic traditions of storytelling and writing. Studio MB provided a full exhibition design service for this project, including Narrative and 3D […]

Lost Shore Surf Resort is a world-class destination combining adventure, luxury, and relaxation. Designed for surfers of all levels, the resort features cutting-edge wave technology, alternative activities and premium accommodation, all set within a country park. The concept for the signage family has its roots in the wild nature of surfing in Scotland and the tall grasses that grow at some popular surf spots around our coastline. By re-using surplus structural rebar from site, we created a framework for the […]

The launch of Royal Enfield’s Flying Flea marks a pivotal moment for the iconic brand: Its first electric motorcycle. But how do you bring that blend to life in a launch event, showcasing urban appeal and blending modern electric mobility with the timeless spirit of Royal Enfield? That was Royal Enfield’s question to Too Gallus. Taking over Aures London, we used 270-degree screens to craft a truly immersive experience – capturing the essence of the urban landscapes where the Flying […]