
Playlist for Life (PfL) is a music and dementia charity that believes every person living with dementia in the UK should have their own unique playlist. In 2022, they created National Playlist Day (NPD), to encourage people to make a list of music that reflects meaningful moments in their life to raise awareness of dementia. Our task was to give NPD its own identity and grow exposure and engagement for the day itself. NPD is PfL’s initiative, but to achieve […]
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