
The briefPlaylist for Life (PfL) is a music and dementia charity that believes every person living with dementia in the UK should have their own unique playlist. In 2022, they created National Playlist Day (NPD), an initiative to encourage people to make a list of music that reflects meaningful moments in their life as a way of raising awareness of dementia. Our task was to build a campaign that would generate awareness of NPD, creating excitement around making a playlist […]
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