Category: Design Effectiveness

As its name suggests, The Famous Grouse is a well-known whisky. But this iconic blend was faced with declining category sales, as new generations condemned it as the whisky of their parents and grandparents. We needed a new global brand platform, reimagined to appeal to a younger, more sociable audience, that leveraged the reasons this iconic whisky became famous – the liquid, the brand personality and the beloved mascot Gilbert. So, having spent years in the Highlands, it was time […]

In the years following the pandemic, the number of people attending our in-person meetups was struggling to recover. So it was agreed that a rebrand would help give Bipolar Edinburgh a refresh, to further our goals of connecting people and offering practical tools to help manage mental health. Volunteers with lived experience guided the design process, ensuring the result was respectful and truly representative of the community. The previous logo, featuring a binary happy/sad face, no longer reflected the richness […]