
Ben Lomond Scottish Gin had engaged with a huge variety of influencers over the past few years to help them promote and reinforce their brand positioning of being the ‘adventurous spirit’. ChallengeTo corral this content and give Ben Lomond Scottish Gin’s consumers a destination where they could access influencers’ stories and their cocktail recipes, we needed a single point of access. So we created a destination, and a dedicated part of the site, called the ‘Journal of Adventurous Serves’. BackgroundInspired […]
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