Dalhousie Castle
Images
Videos
Direct link: https://vimeo.com/1065877594?share=copy
Direct link: https://vimeo.com/1065884493?share=copy
Direct link: https://vimeo.com/1066540696?share=copy
Category
Brand Identity - Consumer
Company
The Shine Agency
Client
7 Hospitality Management
Summary
Brand identity, content creation, and website for a historic luxury castle on the outskirts of Edinburgh. As Scotland’s oldest inhabited castle, Dalhousie has been hosting royalty, celebrated poets, and distinguished guests since the 13th century.
The goal of the project was to differentiate Dalhousie Castle from its local competitors while increasing awareness among a new international market of high-end clientele.
Capturing a sense of place and history was essential in crafting the new identity for Dalhousie Castle. The brand emphasises the castle’s timeless tradition of warm hospitality, offering guests an authentic castle experience.
Inspiration for the logotype and supporting monogram was drawn from architectural details within the castle, along with nods to the original Ramsay family crest. These elements were designed to reflect the castle’s history while still appealing to a modern audience.
A new suite of photography was commissioned to highlight the castle’s unique atmosphere and support the relaunch of its website, social channels, and digital marketing.