Halstons London Dry

An English Gin brand in a world away from English Gin brands. 

We were approached by Evercraft GE, part of the Georgian spirit distributor Alcoretail to create a series of custom spirits brands and products aimed at making a dent against the small number of established brands existing in the fledgling market. The Georgian market is dominated by the big four, with globally recognised household names making up the majority of the shelf space. 

Evercraft were looking to shift the balance by releasing their own spirits into market sectors where they saw opportunity. In the Gin category the opportunity was to bring a premium spirit to market at a less than premium RRP. Here in lay the challenge. Create a brand and bottle which stood out next to global competition on a micro scale with production landing well under 20k across two SKUs.

We worked on every element of the product - Naming, Brand Strategy and Identity as well as the physical bottle design system.