Loch Lomond Waypoint Series (16yo & 17yo)

Waypoint Series is a limited edition release designed to elevate the Loch Lomond brand and gain standout in a highly competitive arena. The stills at Loch Lomond distillery are unique in that they are able to manipulate and enhance the flavour of their whisky to a much greater degree than most other distilleries. We wanted to explore how we could express this notion visually, which led us to the idea of a fantastical landscape. The area surrounding Loch Lomond is stunningly beautiful, with abundant flora, fauna and stimulating walks. Our concept is a journey from a map view to a visually enchanting scene with relevant imagery and flavour notes expressed in a traditional medium with a modern twist. We also created a lockup device featuring a pinpoint icon to express the 'Waypoint Series'.