Koffiracha Hot Sauce

Theo, Founder of Koffiracha, came to us with one goal: build the most outrageous hot sauce site on the internet. Something loud, unapologetic, impossible to ignore – and most importantly, something that sells.

The challenge? Create a site that tells a story, showcases the product, and gets people clicking “buy now” – all while capturing the weird and wonderful spirit of a coffee-infused, fermented hot sauce.

So we went big.

We built a site that’s in constant motion. Every click, hover, scroll and transition is deliberately crafted to surprise and engage. Scroll-triggered 3D animations bring the product to life. Carousel cards walk users through the brand story step-by-step. Reviews feel dynamic, not bolted on. And our boldest UX decision? Locking the nav to the bottom of the screen – right where your thumb is – making the whole experience feel like an app, especially on mobile.

We used Barba.js for seamless page transitions, GSAP for motion, and turned a 3D render into a Lottie scroll sequence to create a scrubbable, flipping and turning bottle that feels like magic. The whole thing was designed in Webflow, then exported and converted to a custom Shopify theme so the client could have full control over sales, stock, and data.

The result? A site that feels alive. One that earned global recognition in the form of a Site of the Day from Awwwards, two Online Design Awards (for Interactive Design and Website Design), and a feature from Webflow themselves. The feedback has been electric – from users, industry folk and, most importantly, the client.

Koffiracha now sits comfortably at the wild intersection of ecommerce and brand world-building. And it tastes just as good as it looks.