A picturesque Moray estate has repositioned itself to cater for a new generation of guests following the unveiling of a new brand identity and website.
The Touch Agency was commissioned to rethink the identity of Innes House, a 17th-century house set within 5,000 acres of woodland that is now available for holiday bookings.
The new brand proposition, visual identity and website draw upon themes of history, landscape and hospitality with a stylised longship, a prominent feature of the owner’s heraldry, taking centrestage. It is supported by text set in a modified version of the Moulin typeface, a nod to the lettering found on an archival guestbook inscription.
Edward and Zoë Tennant, the current owners of Innes House, commented: “We are immensely proud of the enhancements of the Innes House brand. Our goal has always been to offer guests a home-away-from-home experience, and the rebrand and developments on the estate allows us to extend our hospitality to those seeking a private and immersive stay in the Scottish Highlands.”
The rebrand has been accompanied by the addition of a renovated farmhouse as a holiday let.