Transport giant Stagecoach has launched a new brand campaign as part of a strategic shift towards emphasising its role as the glue holding communities together.
‘We’ve got you’ is an emotive piece conceived by Supersonic as a means to connect with customers on a deeper level, positioning the bus and coach operator as dependable, human and relevant.
Highlighting real-life passengers and everyday travel, the down-to-earth campaign centres on a video directed by Nate Camponi, showing people going about their daily lives and the drivers bringing people together.
Don McGrath, executive creative director at Supersonic, said: “‘we’ve got you’ is more than just a new brand positioning, it’s a promise. A promise to do the right thing, and to be there for people. This campaign is all about bringing the line and sentiment to life with authentic, simple and relatable human stories. We are celebrating the everyday and the vitally important role that Stagecoach has in it.”
The campaign will run across connected TV, video-on-demand services, YouTube and Stagecoach’s digital channels.