Walker’s shortbread and Andy Murray have fully embraced the Christmas spirit in a new brand campaign that positions the biscuit alongside knitted jumpers as an indispensable holiday treat.
Created in collaboration with New Commercial Arts the campaign will air on STV throughout the festive period, extending to a custom wrapped Edinburgh tram and social media activations encouraging consumers to rediscover the ‘joy of shortbread’.
Nicky Walker, managing director at Walker’s Shortbread, commented: “Walker’s Shortbread has always been about sharing and bringing people together, whether it’s through life’s simple pleasures or the cherished traditions of Christmas. This year, we wanted to celebrate the emotional connection between our brand and the Festive season by embracing humour, heritage, and the true spirit of giving.
“We hope Andy’s involvement adds authentic Scottish charm, appealing not only to our existing extremely loyal consumer base but also helping us attract a new demographic of Shortbread lovers. to make this Christmas even more special by spreading the joy of shortbread to people across the UK and further afield.”
Murray’s shortbread-adorned Christmas jumper will be auctioned off for to raise money for Cash for Kids’ ‘Mission Christmas,’ but fans wishing to get in on the action won’t be left cold – as a limited number of replicas will be made available.