Direct link: https://vimeo.com/321474699
DIGITAL MEDIA: Digital Design/App Design
Mentorn Media / BBC Scotland
Commissioned in January 2019, Mentorn Media approached Playdead to brand the current affairs series ‘Debate Night’, for the new BBC Scotland channel.
Included within the brand was a 25 second title sequence, as well as logo, identity and set design.
The idea was simple; to use particle dynamics to create interweeving threads of different colours, symbolising multiple topics and parties. The sequence resolving with a simple, contrasting title identity centre screen.
Frames were then generated from development of the animation and used in print for set backdrops and furnishings, including the central debate table.