Finishes Selector – Empowering buyers in making confident decisions




DIGITAL MEDIA: Digital Design/App Design


Pixel Image Ltd


McTaggart and Mickel


Finishes Selector

Modern consumers can customise and personalise many goods online from new cars to baby’s buggies, trainers to clothes but when it comes to personalising a new build home, there are very few systems that enable a similar buying experience, until now.

The Finishes Selector is a real time image-based visualisation system for browsing and selection of the various finishes on offer in new homes. It employs an intuitive graphic user interface to present the range of choices available then instantly displaying these selections in a photo-real visualisation of that room. Greatly enabling the buyer to make informed and confident decisions.

This SaaS solution can be accessed via any browser either in the sales center or from the comfort of the buyer’s home at a time that suits them.   

The Finishes Selector brings another part of the new build property sector in line with modern buyers’ expectations. Since launching, developers have seen a 10% increase in upgrades ordered while reducing sales staff’s time assisting home buyers with their options by 80% per home.

Enabling developers to offer options the buyers want while making it easy for buyers to create their ideal home.