Aberdeen Performing Arts Rebrand

Aberdeen’s unique ceramic street signs are the inspiration for a visual identity system that is proudly Aberdonian.

The core identity (Aberdeen Performing Arts) allows a brand system that can deliver the very different personalities of each venue (His Majesty's Theatre, Music Hall, Lemon Tree) across the three constituent venues while maintaining their relationship to each other visually.

• Distinctive, ownable, flexible

• Cross platform application - publications, advertising, signage, wayfinding, interior, uniforms, digital, events and social

• Simple (and inspiring) system for use