Glaswegin

Create an identity that builds out on the initial source of resolving the branding and packaging on the bottle. This was the initial brief. As the brief extended that the 'corner-turn' could be exploited. The thinking, simple as it looks has a lot in it. It was always back of mind that it would need a distinctive look and an identity that could expand and role out over the support collateral. A good identity should be recognisable and memorable of course but, in our view, be capable of having more life than being a 'badge' put on a product. A 'living' identity Not a resolved static entity.