Vinyes Singulars: L’Estranya Parella




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GRAPHIC: Item of Self Promotion




Vinyes Singulars


Celler Vinyes Singulars are a family run winery in Catalonia, Spain, and have been making wine in the region since 1405. They grow their own grapes and work with traditional varieties of Penedes region, such as Xarel.lo, Macabeo, Parellada, Monastrell, Sumoll, Garnatxa Blanca and Malvasia de Sitges. We had a chance encounter and name in common with Celler Vinyes Singulars as they also produce a wine called Pim Pam. This led to a collaboration on a wine called L’Estranya Parella. The Strange Couple.The naming L’Estranya Parella comes from not only how the wine is made, but from the collaboration between a Catalan based winery and ourselves (a Glasgow based creative studio). A wine created with a field blend of Malvasia de Sitges and Sumoll, it pairs two contrasting grapes that give reason to its name.Exploring this idea of ‘The Strange Couple’, the label pairs two characters that appear very different to each other, but have an interesting connection. The distinctive drawing style is that of Edinburgh based illustrator KMG, who we worked closely with to develop the characters which have a hidden meaning to the artwork. A play on the year 1405, the year Vinyes Singulars began their story in Catalonia.Wanting to deliver a concept that was special, that had reason, and that celebrated the heritage of the vineyard — this ‘Strange Couple’ is created with one character made from 14 elements, the other from 5. A juxtaposition of characters, brought together with the colour pink. A symbol of both a white and dark grape mixing together.