Moja Cooking Kits
DESIGN CRAFT: Craft - Incorporating: Photography, Typography, Illustration, Copywriting
Moja Cooking Kits come with a combination of cooking oils and dry ingredients that can be used to add flavour to a fresh serving of food. The kits are designed to allow travellers the enjoyment of a home cooked meal, on the road, without buying the full cupboard of supplies normally needed. Small quantities of each ingredient are intended to serve one or two people, won't take up too much space in your bag, and will fly by airport security. There are currently 2 products on the market, a savory kit using a black on white design and a sweet kit using a reverse design, white on black. Along with a set of menu cards giving serving suggestions.
Each tube is made from 100% recyclable materials and packed in small portions, Moja Cooking helps you minimize waste and maximize convenience.
We wanted to express each one of the flavours using shape and texture and not confuse the packaging with dozens of colours. For example, associating blue for salt and red for chilli. Instead opting to work with striking black & white illustrations directly depicting the taste profile of each spice or herb. Sometimes we used the actual ingredient to express its contents. Pouring abstract lines of olive oil, playing with powdered paprika or making ink prints from whole spices like Black peppercorns or Cumin kernels.