Braw Liquor Club blends locally sourced, small batch cocktails. Expertly crafted with premium Scottish ingredients. The brand has initially launched with 2 classic cocktails, adding more to the range as they grew. Firstly, an Old Fashioned and Bramble, with a Scottish "braw" twist! introducing sea tangle (seaweed) for bitter notes and gooseberry for a sharp punch.
My Creative produced a full brand identity and label system that reflected the misologist's craft when layering flavours and spirits together to create a delicious cocktail. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand. A simple but iconic sun shape was adopted into the brand then hole punched out of each label and drinks card. Framing the liquor as a jewel in the label and throughout the brand.
Deliverables include: Research + brand identity, logo, brand elements, illustration system, packaging design, label design, bottle selection, e-commerce website and art direction.