Braw Liquor Club — Home Cocktails
Nomination
Images
Category
GRAPHIC: Brand Identity
Company
My Creative
Client
Braw Liquor Club
Summary
Braw Liquor Club blends locally sourced, small batch cocktails. Expertly crafted with premium Scottish ingredients. The brand has initially launched with 2 classic cocktails, adding more to the range as they grew. Firstly, an Old Fashioned and Bramble, with a Scottish "braw" twist! introducing sea tangle (seaweed) for bitter notes and gooseberry for a sharp punch.
My Creative produced a full brand identity and label system that reflected the misologist's craft when layering flavours and spirits together to create a delicious cocktail. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand. A simple but iconic sun shape was adopted into the brand then hole punched out of each label and drinks card. Framing the liquor as a jewel in the label and throughout the brand.
Deliverables include: Research + brand identity, logo, brand elements, illustration system, packaging design, label design, bottle selection, e-commerce website and art direction.