Direct link: https://vimeo.com/665220592
GRAPHIC: Brand Identity
The Shine Agency
Orroland Holiday Cottages
As you enter through the gates of Orroland, you’ll be transported into a world of enchanting secrets and mystical woodlands. A beautiful landscape with three secluded self-catering cottages, the perfect setting for making memories and getting back to nature.
Orroland Estate is a breathtaking place, however the existing brand didn't truly reflect what makes Orroland special. We wanted to capture the character of the estate and build a new narrative that would help attract direct and organic bookings going forward.
The brand was inspired by the many sculptures and characters of Orroland. The estate feels “…like you are stepping into another world.” This idea led us to traditional fairy tale’s and book covers. We wanted to bring this feeling into the brand and build our own sophisticated fairytale for Orroland.
The logotype takes direct reference from these book covers combined with the traditional, hand crafted wayfinding signs found on the estate, where the warm, soft serifs resonate with their surroundings.
With many curated sculptures on the estate, Orroland and art go hand in hand. The estate itself is situated near the ‘artist town’ of Kirkcudbright. In order to compliment our concept of ‘a fairytale escape’ we commissioned local artist Liz Myhill to capture the colourful elements of Orroland through linocut illustrations.