Playdead is Revenant
GRAPHIC: Item of Self Promotion
As part of our re-brand, we wanted to create a film that would help launch the new name and garner more excitement. We then decided to create a short animation, illustrating the old name being replaced with the new one. As the circle is a big part of our image, we used this as our template and gave the team creative freedom. The creative process was so organic and open that it resulted in an amalgamation of the team’s skills and talents, rolled into the best collection of our ideas.