Crafty Distillery Bottle Design

Commendation

Images

Category

GRAPHIC: Packaging

Company

Crafty Distillery

Client

Crafty Distillery

Summary

FORM & FUNCTION, TOGETHER IN ONE BOTTLE

We believe that a bottle can be elegant and striking, but also work much harder to add the functionality good packaging deserves.


AN EVOLUTIONARY DESIGN
Our new bottle shape is a bold and elegant evolution, with the same evocative colours of our region. What’s more, our name and lightning bolt icon now take centre stage. The illustration on each side tells the story of our region’s landscape and natural larder. This creates added texture, which makes the bottle easier to hold and pour. You could say it’s a nice touch.

MADE TO MEASURE
Our innovative 'Crafty Measure' is cleverly built into the 100% natural wood and cork stopper. It’s designed to let you pour the perfect measure every time – just fill twice for a standard 25ml serve. But it’s been created with something else in mind. To be enjoyed long after the gin’s finished – either to serve up another spirit, or to inspire some creative cocktail making.

A GREEN BOTTLE IN MORE WAYS THAN ONE
Our new bottle is 30% lighter by design. This helps to reduce the energy used in production, shipping and recycling. And, the short neck and unique wide opening are more than just visually striking. The bigger opening means there are lots of ways the bottle can be up-cycled once the gin is finished. 


The striking end result is a more enjoyable experience for the user with much less impact on the environment. Cheers to that!

Links

https://craftydistillery.com/pages/bottle-design

Photographer

Andrew Currie