Cat Leaver

Head of Brand & Content

VisitScotland

A strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. Cat is the Head of Brand & Content at VisitScotland, former director of Brand Scotland, holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board position for City Nation Place.


Insights from Cat

How brands embrace environmental, societal and ethical issues