House for an Art Lover

We worked closely with the in-house team to deliver a new digital platform that truly reflects this historic Glasgow landmark. Not only is the house a cultural attraction and home to the popular Art Lover's Café, but it also hosts regular art, design, and architecture-related events in its purpose-built studios and seminar rooms. It is also one of Glasgow's finest wedding venues and event spaces.

The new site brings this complete offering together into one streamlined experience for the first time. An optimised mobile experience now makes browsing what's on, booking a table, or enquiring about hosting an event easier than ever across any device.

Archival drawings and writings by Mackintosh were thoughtfully curated throughout the site design, reinforcing the brand’s new positioning as an ever-evolving space where history and imagination converge.

A new suite of photography and video assets was developed to bring the refreshed brand tone and positioning to life. Designed with longevity in mind, this content can be managed internally, equipping the team to create rich, ever-evolving digital experiences.

Since the launch in February the new site has achieved:
User Engagement: Up 143%
Pages Views - Up 104%
Conversions - Up 80%
Sales - Up 25%