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The Scoop
Colourful Co-op mural brings a wealth of symbolism to Dennistoun
A worker cooperative wholesaler based in Dennistoun has brightened up its quiet corner of the east end by commissioning a colourful mural to set out its values and ethos. Greencity Wholefoods commissioned Cobalt Collective for the eye-catching work, spanning the entire front facade of their offices. Serving to lift spirits and make a statement the piece shouts out the presence of the worker-owned business, its members and artists studios. Celebrating nature and cooperative values the vegetarian business recruited Glasgow-based mural artists Erin […]
Continue readingDentsu Creative go hands-on with Valspar to shake up paint selection
The power of home improvements to transform interiors takes centre stage in a new campaign that paints Valspar as a market leader in colour mixing. Valspar, part of the Sherwin Williams Company, is personalising the process of paint selection by thrusting the creative process into the hands of consumers with ‘Shake it Up’, a vibrant campaign encouraging DIYers to cast beige aside and experiment with different tones and hues. Delivered jointly by Dentsu Creative’s Edinburgh and Manchester offices the active campaign celebrates the art of vigorously […]
Continue readingHeineken offers British drinkers a taste of Spain this summer
Heineken UK is pushing fast-growing Spanish beer brand Cruzcampo throughout the spring and early summer with a £10m TV campaign incorporating video on demand, out-of-home and social media activity. The Edinburgh headquartered brewing giant tasked creative agency Lucky Generals to open the eyes of British drinkers to the European brand with an all-medium approach that includes influencer and public relations work. Choose to Cruz emphasises the brand’s roots in Seville by inviting further flung consumers to relax in their local bar with […]
Continue readingLaura and David Haggerty open up on an ALT-ernative approach to creative marketing
Starting a new business is a tall order at the best of times but imagine combining that with the unpredictable new reality of COVID-19 and working closely with your spouse. Managing just such a feat is newly formed creative media and digital marketing agency, ALT. In conversation with The Scoop Laura and David Haggerty, co-founders of ALT, share the highs and lows of life behind the scenes at the Glaswegian agency. Finally able to pause and reflect the pair said: “Establishing […]
Continue readingPerforming arts institute finds its feet following a rebrand
The Scottish Institute of Theatre, Dance, Film & Television (The SI), formerly known as the MGA Academy of Performing Arts, has undergone a full rebrand in tandem with its relocation to Livingston. Now under the ownership of Silver Rock Studios The SI, founded in 2011, has updated its brand identity to reflect its growth, including the capacity to cater to international students for the first time. A new logo and fonts communicate the institute’s creative pedigree and help to communicate […]
Continue readingVideo artwork puts London’s multiculturalism into words
A thought-provoking new artwork that celebrates the vibrant culture of Soho has launched at Tottenham Court Road station. undergroundoverheard by Douglas Gordon is one of several artworks commissioned by Crossrail Art Programme and sits alongside works including Chantal Joffe’s A Sunday Afternoon in Whitechapel at Whitechapel station and Conrad Shawcross’ Manifold (Major Third) 5:4 at Liverpool Street station. Situated in the Dean Street entrance to the Elizabeth line at Tottenham Court Road station, Gordon’s new artwork comprises a video on a large screen seen by […]
Continue readingPicture This
An image is often said to be worth a thousand words but if a few of those go unsaid what does that say about ownership? In a mood for change the visualisation industry is pushing for greater acknowledgement of their work by uniting behind a common copyright character. Wwe look at the implications for disseminating the work of others. In the unstated pecking order of construction-related professions, visualisers have long occupied the lower rungs of fame, languishing in the small […]
Continue readingMaterial, Glasgow’s Leading Creative Agency, Achieves B Corp Certification on Its 21st Anniversary
In celebration of its 21st year in operation, Material, the Glasgow-based creative agency, has officially attained B Corp certification. Following a rigorous application and assessment process, Material now joins the esteemed B Corp community, consisting of just over 8000 businesses globally that share a commitment to using business as a force for good. The principles of B Corp align seamlessly with Material’s internal culture and its diverse portfolio of clients, including The Macallan, University of Strathclyde, the SEC, BAFTA, and […]
Continue readingAwards Rewards
The proliferation of award programmes makes it harder than ever to stand out from the crowd, prompting a flight to established awards for showcase and discovery, a message championed by Form Digital, crowned Scottish Design Agency of the Year 2022 at the Scottish Design Awards. Since opening their Glasgow studio in 2019, Form Digital has been no stranger to navigating a competitive market, having gone from strength to strength competing with more established brand agencies – helped in no small part by the cachet of […]
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