Design Grand Prix

Johnnie Walker Princes Street


To celebrate Johnnie Walker’s 200th anniversary, Diageo sought to introduce a more contemporary identity for the Johnnie Walker brand and transform the traditional image of Scotch as an exclusive spirit, into a flavourful, accessible drink for anyone to enjoy, anyway they wish. Set within an Edinburgh landmark transformed, offering eight floors of breath-taking experiences, bars, event spaces, and views across the capital, Johnnie Walker Princes Street stands at the heart of Diageo’s £185million investment in whisky tourism in Scotland. […]

Continue reading
Judges had this to say:
“You want companies to invest. Celebrate and continue the investment. Done in a modern way it appeals to a wide audience. A celebration moment. Great design on many levels”

Sponsored by: