Category: Packaging

Pete and Duncan enlisted our help to establish a disruptive brand in the blended whisky market, celebrating the essence of blending. Their mission is to make whisky more accessible to a new generation with values such as curiosity, daring, and passion. In contrast to the traditional approach of dictating what drinkers should expect from whisky, we embraced the concept of individual experience. Our positioning, ‘Experience Whisky,’ focuses on connecting with the audience in an inclusive manner. The business name ‘Woven’ […]

The Art of St Andrews Every year, St Andrews-based distillery Eden Mill releases a new single malt whisky in collaboration with a local artist who creates a bespoke piece of art to complement the liquid – a curation of craft and creativity which marks the distillery’s most exclusive product. The series emerged from a conversation between ourselves and the client about how they could increase the value of their headline product. With the company so rooted in its locale, we suggested […]

Modern, minimal and mysterious – they were the first words on the brief. We were commissioned to design a new independent bottling brand and bottle system for the new breed of whisky collector — a fast-growing and youthful audience. Halcyon Spirits’ initial collection was to feature some of the most rare and celebrated Single Malts available today, each one commanding a significant value, so it was crucial that the brand and bottle carried this ultra-premium position, with individual releases numbering […]

The Hearach, the inaugural release of Scotch Whisky from the Isle of Harris Distillery situated in the Outer Hebrides, is a spirit strongly reflective of the connection between people who live on the island, and the elemental place itself. The theme of weaving together people and place runs through the brand DNA of The Hearach – the Scottish Gaelic word for a native of Harris – and is a strong feature of the bottle and packaging design. The brief was […]

McLaren Packaging collaborated with Bushmills, the oldest licensed distillery, to transfer its entire range of presentation boxes for its World Wood Series to recyclable materials. Moving away from components like non recyclable plastics and magnets, McLaren aimed to set a new standard in luxury packaging. The brief was to maintain the premium aesthetics, and secure bottle housing. Navigating challenges such as finding a foam replacement and removing the magnet closure, McLaren devised an environmentally friendly solution which is fully recyclable […]