Category: GRAPHIC: Brand Identity

About House of Gods Essentially a ‘start-up’ accommodation, House of Gods is a boutique concept hotel in Edinburgh’s Cowgate, built on themes of ‘democratised luxury’ and ‘a balance of opposites’. These themes are largely inspired by the stippled history of The Cowgate itself—the area developed from a cattle market, to an underground of outcasts, gamblers and thieves before flourishing into one of the city’s most fashionable addresses. Through centuries of change, the one thing that has remained in Edinburgh’s characterful […]

Fanbase: Uniting sports fans and clubs worldwide. Recognising the need for stronger engagement between sporting institutions and their fans, Fanbase are creating the new game-changing sports app designed by fans for fans. Brothers Mikey and Ali are big sports fans–rugby, football, you name it. Their goal was simple; to unite fans and clubs worldwide unleashing next generation technology and skills that transform the fan experience. At a human level fans are able to support and interact with their clubs, purchasing match […]

We were commissioned by the client to produce the brand identity for a one-day music festival in the west end of Glasgow called The Great Western. It was positioned as a festival of musical exploration and discovery and they required an identity that reflected the offbeat and outlandish nature of the artists that would be performing at the festival. We created a flexible identity that reflected the unorthodox approach to the day that the client took, putting on some performances […]

 Chip New York, bakes big misshapen, chunky, gooey centered cookies. Now a well loved favourite around the city neighborhoods. They now have busy, queues lining up to try their new seasonal creations and classic Chip cookies.    To expand Chip needed a complete brand overhaul to link up their Cookies & Cream brand with their new Chip Ice Cream stores and new stores popping up in the West Village, Queens and Brooklyn.  We worked on expanding a bold identity, ensuring […]

We were tasked by internationally renowned filmmakers Forest of Black with developing a new brand identity to help refresh their visual language and position within the industry. Forest of Black are a small, focused team who produce commercials, music promos and brand films in the UK and across the world. FOB have a unique vision of how their output should be produced and deliver distinct and innovative films to a wide, diverse range of clients.  The brief the client gave […]

Isle of Iona Gin, a premium spirit distilled from foraged botanicals from around the Island. The Gin has a pure, clean and zesty taste (perfect straight on the rocks with a twisted lemon.)   With this in mind we wanted to create a brand that would capture the fresh and unspoiled beauty of the island. With a clear design, pure white nu-coated paper with a flash of bronze foil to show off its quality.   Throughout the design we used […]

Tasked with the opportunity to explore the world of supplements, Horseman White led the charge of designing the maiden packing and web design for the initial launch of LYMA. LYMA, designed to be the world’s most advanced supplement on the market, and luxury brand. Under a range of constraints, Horsemen White and Mahoney were able to deliver social media content, initial launch advertising, packaging designs, stills and video for extensive brand initiation and guidelines in conjunction with a variety of […]

Sonja, a keen sailor, beer-lover and mother of three, decided to ‘jump ship’ from her marketing job to launch Jump Ship Brewing. The idea behind Jump Ship was born in December 2018 out of a love of beer but a horror of hangovers. Keen to enable more people to enjoy great beer without the booze, Sonja set out to create Scotland’s first independent brewery dedicated to producing world-class alcohol-free beers. In conjunction with our friends at Gerry Farrel Ink we created a modern and impactful Brand […]