Category: Campaign Design

Hi-Scot Credit Union provide financial services to their members across the Highlands and Islands. We created a campaign strategy to showcase their services and improve the company’s communication with potential members as well refresh the brand look. We worked with Atipo Studio’s illustrations to create a suite of characters that brought a contemporary context to their adverts. We augmented Hi-Scot’s existing brand colours with a fresh palette that brought the illustrations to life. We also devised the ‘Say HI’ device […]

Scotland’s national mental health charity approached us to develop a suicide prevention campaign. Their first since 2011. The objective couldn’t be simpler. To save a life. To really understand the issue, the challenge, and our audience, we had to speak directly and sensitively to people with lived experiences. People who had experienced suicidal thoughts survived a suicide attempt, cared for someone through a suicidal crisis, or been bereaved by suicide. We heard how difficult it can be for those with […]

Tackling men’s violence against women and girls is the highest strategic priority for Police Scotland. Since its formation in 2014, Police Scotland has undertaken annual campaigns to reduce rape by educating men about consent. But recent insight offers evidence that, contrary to established thinking, most men understand consent but ignore it. Decision-making is skewed by male sexual entitlement, which, in practice, means men assume consent where none is given. Sexual entitlement starts with assuming a right to a woman’s attention […]

The Edinburgh Festival Fringe is well known across the globe as the place to be for performing arts and comedy. It is the world’s largest arts and media festival, spanning 25 days and featured more than 59,600 performances of 3,800 different shows in 322 venues. Established in 1947 as an alternative to the Edinburgh International Festival, it takes place in Edinburgh every August. The Royal Conservatoire of Scotland (RCS) have been represented at the festival for 17 years with their […]