
How do you reposition a building in the eyes of a city? And nod to the classic design in its DNA? Fragrance Group had carried out a large scale heritage refurbishment of an iconic 155 year old listed building in the heart of Liverpool, turning it from city council offices into a luxury four star hotel (opening summer 2023). They approached us to develop a brand identity for the new 179 bed hotel. To create a strong connection between the […]
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